Creating structures to identify the needs of the users for things such as findability and exposure, while meeting demands for product owners almost always pose a challenge. While working on Microsoft’s Corporate Citizenship site, their concerns were that users could not grasp a good understanding of the work that Microsoft is doing to collaborate for human rights and the freedom of expression.
By approaching their concerns directly within the high-level navigation, I was able to satisfy the client’s needs by 1.) bringing more visibility to content in the sub-pages without actually having users visit those pages, and 2.) utilize more imagery from the programs they are supporting.
The reaction towards this type of high level navigation was accepted with excitement, and now it’s live!
PDF of original wireframes
View live website